KYLE HANAGAMI

Brand Partnerships

Over the past few years, Kyle has had the honor of partnering and collaborating with some of the world’s most recognizable brands. Kyle’s goal with every brand partnership is to not only highlight the brand in a unique light, but to also display how accessible & universal dance is and how it can transcend into various industries. Kyle has loved the challenge of incorporating dance into a brand, in a creative and interesting way. It’s always about thinking outside of the box and creating something that resonates with as many people as possible; taking an existing product and elevating it to a place only dance can. 

 
 

BRAND PARTNER

Netflix

 
 
 
 
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BRAND PARTNER

Crocs

 
 

BRAND PARTNER

Sour Patch Kids

Working with Sour Patch Kids was so much fun. Thankfully, the brand granted Kyle a wide range of creative freedom and he was able to seamlessly integrate an original song (about SPK) and original choreography to a crowd-favorite...a dance class video...but with a big twist that the dancers weren't ready for. This "Sour then Sweet" themed dance class challenged the dancers to elevate Kyle's choreography and challenged Kyle to think outside the bag.

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CLIENT HIGHLIGHT

Calvin Klein

Working with a global brand like Calvin Klein was such a treat. This partnership was so unique because it centered around the brand’s existing campaign. It was focused solely on a product, but rather Kyle’s story and interpretation of their current messaging. This brand partnership actually won the 2019 Streamy Brand Award for Best Influencer Campaign. It was amazing for Kyle to have the freedom to tell his story and highlight dance & his choreography in such a sentimental and organic way.

 

BRAND PARTNER

Post-Its

MTV and Post-Its reached out to Kyle about documenting his very first VMA experience, to capture everything that really goes into pulling off a memorable MTV VMA performance. There’s so much hard work that occurs, to get one solid performance on tape, that people never get to see. This partnership was so natural as Kyle loves to show his followers Behind-The-Scenes looks at the months of hard work it takes and all of the different departments & elements that must work together and sync just right, for one amazing moment.

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BRAND PARTNER

Google

Incorporating a product into a dance video can be very challenging and seem forced, but thankfully Google trusted Kyle and his vision enough to allow him creative freedom to create this vibrant and captivating video.

 BRAND PARTNER

NIKE

This 5-month campaign with Nike required more physical activity than Kyle was used to...literally. Kyle partnered with Nike for their Nike Run App and discovered very quickly how different Dancing and Running are. Two very different kinds of cardio, but this was a wonderful and seamless partnership.  

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 BRAND PARTNERSHIPS

Commercials

 

Walmart Black Friday

Cann Commercial